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Glossary

Concise definitions to empower deeper understanding of landing page and web design key terms and concepts.

Information Architecture (IA)
User Persona
Lead Magnet
CSS (Cascading Style Sheets)
Viewport Height (vh) and Viewport Width (vw)
Remarketing/Retargeting
Widget
Adobe Illustrator
Favicon
jQuery
Web Accessibility
Meta Tags
SVG (Scalable Vector Graphics)
Elementor
Content Strategy
Quality Score
Sketch
White Space
Marvel
Version Control
Landing Page Carousel
Wix
Lead Capture Form
Open Graph Protocol
404 Error
Squarespace
WYSIWYG (What You See Is What You Get)
Flexbox
Mobile Optimization
XML Sitemap
Google Analytics
Thank You Page
Breadcrumb Navigation
Shopify
Landing Page Optimization (LPO)
API (Application Programming Interface)
CDN (Content Delivery Network)
Wireframe
Dark Mode
Z-Index
SSL Certificate (Secure Sockets Layer Certificate)
PageRank
Semantic HTML
Domain Name
Retina Display
Page Speed
Prototype
Backend Development
Figma
Webflow
JSON (JavaScript Object Notation)
Page Load Time
MVP
Conversion Rate
Above the Fold
Technical SEO
Social Proof
Lazy Loading
HTTPS (Hypertext Transfer Protocol Secure)
Conversion Path
HTML (Hypertext Markup Language)
Responsive Design
Accessibility
Web Fonts
Responsive Images
WordPress
Visitor Segmentation
Sticky Navigation
Dynamic Content
User Journey Map
Framer
SEO (Search Engine Optimization)
Frontend Development
A/B Testing
Parallax Scrolling
Adobe XD
Adobe Photoshop
CSS Grid
Content Management System (CMS)
Search Engine Marketing (SEM)
Viewport
Zeplin
Landing Page
Microinteractions
Canva
Hero Section
User Experience (UX)
User Interface (UI)
Visual Hierarchy
Web Hosting
Call to Action (CTA)
Heatmap
Unique Selling Proposition (USP)
Wireframing
InVision Studio
Minification
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